What should I name it?

After the decision was made to open up shop, the next big thing was to decide on a name. I can only remember the odd names I had thought of. I wanted something imaginative, yet catchy. I wanted something that reflected both my daughter and myself.

Here we are!

"Emilie Jewelry?' Nah... not catchy enough.

"Just keep thinking, mom, while I concern myself with this basket instead."

"Jemilie Bracelets?" Ehhh...not exciting enough.

"Jumilie..." Let's just stop right there.

"Really mom? 'Jumilie'??"

"Do you like Julemi?" I asked my husband. It sound catchy, unique, and was a mix of our names.

"I think you may be onto something there!"

"What about me?" he exclaimed. After thinking for a few seconds, I calmly said that a name like "Julemian" sounds very alien and may give prospective buyers the wrong idea of my jewelry line. He huffed puffed for a bit, then let it go.

Yeah, maybe daddy is a bit alien...

So there it was. Julemi Jewelry.

Okay, now what about branding? A friend of mine was able to design a banner with a picture of cherry blossoms I had on my computer. The flowers are pink and pretty, and I wanted to have that message of beauty relayed to viewers. Pink became my signature color for boxes, ribbon, bags, and tags.

Hmm...a little toooooo girly. Let's add another color. That is where the teal color came in. I know, I know..it's only on the label, but it's just subtle enough. Here is what my Christmas 2013 gift packaging looked like.

And so here we are. I have opened up shop in October 2013 and have had over 100+ sales on Etsy and in person at craft fairs. I continue to gather inspiration from everywhere, even in my dreams. (It's true)

Join me on my journey, and I hope you like what I have to offer :)

Well, if I'm going to be part of this business, I better dress the part, talk the talk, and walk the walk.